When we look at Facebook, Instagram, Twitter, LinkedIn, Yelp and Google Business, it seems that websites may not be that […]
Tag: Search Engine Optimization
What is Digital Advertising and Why Does It Matter?
Digital advertising has surpassed traditional advertising!
Just how popular is digital advertising? In 2018, the advertising side of the internet ecosystem generated over $100 billion for the U.S. economy, which was a 21.8% increase over the prior year. The increasing popularity of digital advertising and the shift away from the traditional advertising techniques (billboards, newspapers, radio, commercials, etc.) makes sense in this era of connectivity.