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All About Snapshot Reports

A Snapshot Report is an award-winning marketing needs assessment that provides automated insights into a business’s online marketing performance.

Business Information

The first section of the Snapshot Report specifies information used to search for your digital marketing data and see how your business performs within your industry.

Listings

Your Snapshot Report aggregates data from various online directories to show you the number of listings and their accuracy, as well as sites your listings are missing from. Your business needs accurate listings on many online directories to ensure that customers can find you on the web. Put your business on the map with an abundance of accurate listings.

Listing Presence

A strong listing presence improves your business’ search ranking and makes you discoverable. Without online listings, you will lose customers to your competitors.

Listing Accuracy

Accurate listings ensure a customer can find and contact your business. Incorrect listings lead to unhappy and frustrated customers. Your business must be listed correctly!

Data Provider Accuracy

There are four major listing providers in the United States: Factual, Acxiom, Infogroup, and Neustar (Localeze). These data providers are referenced by over 300 online listing directories and disseminate business information all over the web.

Reviews

Our Snapshot Report aggregates data from various review sites to highlight the number of reviews you have, how recent they are, and your average review score. Your business must continually collect fresh reviews and strive for 5–star ratings to establish trust and credibility. Your business needs to make a stellar first impression.

Social

We can also use your Snapshot Report to investigate your business’ social media presence:

  • Facebook: Likes, Average Posts/Month, Average Likes/Post, Average Shares/Post
  • Twitter: Followers, Following, Tweets*
  • Instagram: Followers, Posts*

Social channels can help you grow a fan base and turn online leads into raving customers. Every day, millions of consumers declare their buying intentions on social media. Your business must keep followers engaged to grow your audience and build brand loyalty.

Website

Your Snapshot Report will assess your business website by looking at:

  • Mobile responsiveness
  • Desktop load speed
  • Homepage content

Website Performance Metrics

Your website loading speed is critical. We will assess whether your website meets Google’s expectations for page speed and give you recommendations for issues to fix.

Mobile

This section investigates what your website looks like on a mobile device. With the majority of first-time searches being done from a mobile device, you need a mobile-friendly site that delivers the information that people are seeking.

Desktop

This section will dive in to your website speed on Desktop. The faster the page loads, the more engaged your customers will be. If a site takes too long to load, customers will likely go elsewhere. Time is money!

Homepage Content

This section investigates the effectiveness of your business’ homepage. Vital information needs to be laid out clearly on the first page a customer lands on. First impressions count! Your business information, location information, and links to social media are arguably the most important content on your website.

Snapshot Report is intentionally straightforward and the website section is no exception. It’s difficult to keep up with Google’s latest algorithms!

Advertising

Consumers are searching for your services online. If they can’t find your business, you will miss out on sales opportunities.

Online advertising puts your business in front of targeted audiences in search results, social media feeds, and other relevant sites around the web. Targeted ad campaigns build your brand’s awareness, drive traffic to their website, and help them grow their customer base. By making sure that customers can find your business online, you will start to grow your business and secure your place in the market.

Advertising Insights

Your Snapshot Report will provide data about your digital advertising performance and potential. The advertising section of the report offers insights from:

  • Google Ads: The type of Paid Keywords, CPC, and PPC results your business could receive if you were using an advertising solution, along with competitor campaign comparison.
  • Facebook: Whether or not your business has taken advantage of retargeting.

Your business need to own the right keywords to ensure that your target audience knows about them. Uncover golden opportunities for your business with search, social, and display advertising.

Google Ads

The impressions and clicks in a Snapshot Report are an indication of revenue growth potential based on Google Ads.* You can leverage this data and knowledge of Google Ads to help make improvements.

Google Ads is based on SEM (Search Engine Marketing), a method of advertising where the desired result is to increase the visibility of your website when a specific set of keywords is searched. Advertisers determine the keywords that are relevant to your business, then use the Google Ads platform to bid on Paid Keywords and promote your ads in relevant search results. Cost-Per-Click (CPC) is the estimated final cost that advertisers are charged to appear for Google search keywords. With Google Ads, advertisers only pay when users click on the ad. This is called the Pay-Per-Click (PPC) model.

* Only available for US businesses.

Recommended Keywords

This section identifies the top five keywords for your business, based on content gathered from your website and location.

The report shows the average CPC for these keywords. It also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords. Imagine the excitement you would feel about receiving this exposure for your business!

Campaign Performance

This section examines how your business’ existing campaigns stack up against your competition. Snapshot Report examines:

  • The number of paid ads you and your competitors have purchased in the most recent month.
  • The estimated number of clicks received from all your paid keywords.
  • The approximate Google Ads spend in the last month.

This data provides your business a view of what high-performing competitors are doing, and what your business must do to compete. Learn how your advertising stacks up against your competitors:

Overlap: How similar your business’ campaigns are to your competitors, based on common keywords.

Keywords: The number of paid ads your business and competitors have purchased in the most recent month.

Clicks: The estimated number of clicks your business and competitors get from all paid keywords.

Budget: The estimated Google AdWords spend for your business and your competitors in the last month.

Retargeting

This section offers insights from Facebook on whether a business is taking advantage of retargeting—a method where advertisers display targeted ads to people who have already visited their website. People don’t always convert the first time they visit a website. Retargeted ads will keep your prospect’s business top-of-mind and direct customers back to their site. These ads can boost conversions and grow revenue!

SEO

Search Engine Optimization (SEO) is the work that goes into improving a website’s ranking in organic (unpaid) search results on search engines like Google and Bing. The goal with SEO is to rank on the first page for the right keyword search phrases that are relevant.

Search engines have completely revolutionized the modern buying process and that consumers are searching for their business services online. Consumers are using search engines to assess their options and qualify the goods and services they’re interested in without setting foot in a brick and mortar store. 87% of consumers search online before making a purchase decision, so obviously every business needs to invest in SEO!

SEO Insights

Your Snapshot Report provides valuable insights on how your SEO stacks up against competitors. The SEO section assesses SEO in two areas:

  • Organic Keyword Performance: Compares your keyword performance against your top competitors.
  • Organic Keyword Ranking: Assesses the top keywords that consumers are using to search for your products or services.

Organic Keyword Performance

Your website is scanned for the top keywords in Google and based on these keywords, the report compares:

Overlap: How similar your business is to your competitors, based on shared SEO keywords.

Keywords: The number of keywords for which your business and your competitors appear in the top 50 search results on Google.

Clicks: The estimated number of clicks your business and their competitors get from all their organic keywords within a month.

Value: The estimated value your business and your competitors get from all organic keywords within a month.

Estimated Value Per Click = Estimated Monthly Value of Clicks / Estimated Monthly Clicks

Organic Keyword Ranking

This section uncovers the top organic keywords that your business is currently ranking for in Google searches. These are some of the top keywords that consumers are using to search for your products or services.

These insights are valuable because they give you an idea of:

  • How people search for your business online.
  • The types of keywords you should be targeting in PPC campaigns.
  • The type of organic content your business needs on your site to gain relevancy.

The report highlights to top five keywords that your business is ranking for within your business category. For each keyword, the report highlights:

Competitiveness: How difficult it is to appear in the top Google Search results.

Rank: The position of your website in Google Search.

Local Searches: The estimated number of searches per month in your country.

Global Searches: The estimated number of searches per month across Google.

How Can Hey Girl Help?

People conduct more than 3.5 billion searches every day on Google. With a custom Search Engine Optimization strategy, we can ensure your most valuable consumers see your business where it counts. SEO is about getting your website found on search engines like Google. Consumers see the top search results as the most trustworthy, which is why establishing good search rankings is absolutely critical. In fact, studies show that the first five search results get nearly 70% of all clicks, and 75% of consumers will never click past the first page of search. Furthermore, a whopping 88% of local, mobile searches result in a store visit within 24 hours! If you aren’t showing up at the top, you’re losing the battle. We can help you get found online with an SEO strategy.

There is no single, ‘instant fix’ SEO solution — it’s the sum of many small tasks that work together to elevate the ranking and visibility of a website over time.

Incorporate multiple solutions to build a solid foundation for good SEO. Online listings, reviews, digital ads, and social activity all contribute to search engine rankings for local search.

3 comments

    1. Amanda Davis

      Hello! Thank you for reading and we are glad you enjoyed the post. We hope you continue to follow our blog. We have lots of informative posts planned. Have a wonderful night.

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